B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- purchase intent lift for products with dark vs light color packaging (2026)
People were up to 7% more likely to express purchase intent for a product with dark versus light color packaging.
- The effect backfires if buyers are worried about product risks
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=8 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Experiment on packaging color effects
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
products with dark vs light color packaging: 7% purchase intent lift. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dark-packaging-purchase-intent-7pct
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<blockquote cite="https://lighthousedata.io/data/dark-packaging-purchase-intent-7pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- purchase intent lift for products with dark vs light color packaging<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/dark-packaging-purchase-intent-7pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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