B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47,000,000
47,000,000 -- media impressions for Electronic Arts (Dante's Inferno campaign) (2010)
Electronic Arts' guerrilla marketing campaign for Dante's Inferno yielded 47 million impressions of coverage from a $200,000 budget.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47,000,000
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdFreak (Adweek blog)
Primary
Tier B
http://artoftheprank.com/2010/03/27/guerrilla-marketing-dantes-inferno-revisited/ ↗
Source Article
The Art of the Prank » Blog
Original Research
AdFreak (Adweek blog)
· Original study ↗
Methodology
Earned media impressions from the guerrilla campaign, as reported in AdFreak case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Electronic Arts (Dante's Inferno campaign): 47,000,000 media impressions. Source: AdFreak (Adweek blog) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dantes-inferno-coverage-impressions-2010
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<blockquote cite="https://lighthousedata.io/data/dantes-inferno-coverage-impressions-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47,000,000</strong> -- media impressions for Electronic Arts (Dante's Inferno campaign)<br><small>Source: AdFreak (Adweek blog) (2010) · <a href="https://lighthousedata.io/data/dantes-inferno-coverage-impressions-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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