B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- customer engagement increase for cybersecurity firms using email marketing (Cloudflare, Palo Alto Networks) (2021)
Cybersecurity firms that used email marketing during the Log4j vulnerability saw a 20-30% increase in customer engagement
- Reported as a range of 20% to 30%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
noirdove.com
Primary
Tier C
https://noirdove.com/why-email-marketing-is-underutilised-by-cybersecurity-companies/ ↗
Source Article
Why Cybersecurity Email Marketing is an Untapped Asset
A cybersecurity firm spends months developing antivirus software. They use the latest technology, invest millions of dollars in research, and hire the best security software developers and programmers. But when it comes to marketing, they often overlook their best asset – Email marketing.
With the i…
Original Research
noirdove.com
· Original study ↗
Methodology
Range 20-30%, midpoint used; secondary blog citing company examples
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cybersecurity firms using email marketing (Cloudflare, Palo Alto Networks): 20% customer engagement increase. Source: noirdove.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cybersecurity-email-engagement-increase-2021
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<blockquote cite="https://lighthousedata.io/data/cybersecurity-email-engagement-increase-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer engagement increase for cybersecurity firms using email marketing (Cloudflare, Palo Alto Networks)<br><small>Source: noirdove.com (2021) · <a href="https://lighthousedata.io/data/cybersecurity-email-engagement-increase-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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