B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- online spending growth rate for US e-commerce (Cyber Monday 2011) (2011)
Cyber Monday 2011 online spending increased by 22% compared to the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
verndale.com
Primary
Tier C
http://www.verndale.com/Our-Thinking/Newsletters/November2011/November_2011_Newsletter.html ↗
Source Article
New at Verndale
Original Research
verndale.com
· Original study ↗
Methodology
Year-over-year growth in Cyber Monday online spending
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US e-commerce (Cyber Monday 2011): 22% online spending growth rate. Source: verndale.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cyber-monday-2011-spending-growth
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<blockquote cite="https://lighthousedata.io/data/cyber-monday-2011-spending-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- online spending growth rate for US e-commerce (Cyber Monday 2011)<br><small>Source: verndale.com (2011) · <a href="https://lighthousedata.io/data/cyber-monday-2011-spending-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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