B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.25%
2.25% -- mobile share of sales for US e-commerce retailers (2010)
Smartphone transactions accounted for 2.25% of Cyber Monday sales in 2010.
- Figures as reported by The Washington Post; may vary depending on source (e.g., IBM reports 3.9% for 2010)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.25%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Washington Post
Primary
Tier C
https://mad4marketing.com/2011/12/05/cyber-monday-follow-up/ ↗
Source Article
Cyber Monday Follow-Up
We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down.
You may be surprised to learn that even all the hype for Cyber Monday 20…
Original Research
The Washington Post
· Original study ↗
Methodology
The Washington Post; IBM reports 3.9% for 2010
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce retailers: 2.25% mobile share of sales. Source: The Washington Post (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cyber-monday-2010-mobile-sales-share-2-25
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<blockquote cite="https://lighthousedata.io/data/cyber-monday-2010-mobile-sales-share-2-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.25%</strong> -- mobile share of sales for US e-commerce retailers<br><small>Source: The Washington Post (2010) · <a href="https://lighthousedata.io/data/cyber-monday-2010-mobile-sales-share-2-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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