B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2
2 -- customer lifetime value increase for companies focusing on CX (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
InMoment
Primary
Tier B
https://inmoment.com/blog/4-success-stories-from-roi-focused-cx-programs/ ↗
Source Article
Customer Experience ROI: Tips & How to Calculate | InMoment
Customer Experience ROI: Calculate the Real Value
Understanding the returns of customer experience (CX) programs is crucial for any business looking to grow. Let’s go over the importance of CX ROI, key metrics to track, and how to prove its value to leadership.What is the ROI of Customer Experience?…
Original Research
InMoment
· Original study ↗
Methodology
Average increase in customer lifetime value
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies focusing on CX: 2 customer lifetime value increase. Source: InMoment (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx_customer_lifetime_value_increase
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<blockquote cite="https://lighthousedata.io/data/cx_customer_lifetime_value_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- customer lifetime value increase for companies focusing on CX<br><small>Source: InMoment (2026) · <a href="https://lighthousedata.io/data/cx_customer_lifetime_value_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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