B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- customer lifetime value increase for Customers of GoCardless (2022)
Customers see an average 25% increase in customer lifetime value after one year of using GoCardless.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
GoCardless
Primary
Tier A
https://gocardless.com/en-au/guides/posts/what-is-customer-lifetime-value/ ↗
Source Article
What Is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)?
Last editedJan 2022 3 min read
For a growing company, it’s vitally important to keep a close eye on customer lifetime value, particularly in relation to the cost of customer acquisition. This handy metric can help you understand the total amount that customers …
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Original Research
GoCardless
· Original study ↗
Methodology
Average increase after one year of using GoCardless
Methodology documented
Segmentation
IndustryFintech
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Customers of GoCardless: 25% customer lifetime value increase. Source: GoCardless (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-lifetime-value-increase-with-gocardless
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-lifetime-value-increase-with-gocardless" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer lifetime value increase for Customers of GoCardless<br><small>Source: GoCardless (2022) · <a href="https://lighthousedata.io/data/customer-lifetime-value-increase-with-gocardless" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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