B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
93%
93% -- customers reading online reviews before purchase for customers (2025)
93% of customers read online reviews before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
onestopnw.com
Primary
Tier C
https://onestopnw.com/manage-google-reviews/ ↗
Source Article
The Business Owner’s Guide to Google Review Management - OneStop Northwest LLC
Why Managing Google Reviews is Crucial for Your Business
To manage Google reviews effectively is to hold the reins of your business’s online reputation. Google reviews not only build trust and credibility but also have a profound impact on your local SEO and overall brand awareness. If you’re lookin…
Original Research
onestopnw.com
· Original study ↗
Methodology
Unattributed statistic in blog
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 93% customers reading online reviews before purchase. Source: onestopnw.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-read-reviews-before-purchase-93
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-read-reviews-before-purchase-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- customers reading online reviews before purchase for customers<br><small>Source: onestopnw.com (2025) · <a href="https://lighthousedata.io/data/customers-read-reviews-before-purchase-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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