B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- customers reading online reviews before purchase for online shoppers (2024)
According to a survey by Invesp, 90% of customers read online product reviews before making every purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invesp
Primary
Tier C
https://www.techrecur.com/exploring-the-worthwhile-advantages-of-product-reviews/ ↗
Source Article
Exploring The Worthwhile Advantages Of Product Reviews | TechRecur
When was the last time when you did not read a review and bought the product immediately?
Never. Right?
Well, that’s how product reviews have become important to all customers around the world. Online product reviews have the power to remove all doubts in relation to products they want to buy. While…
Original Research
Invesp
· Original study ↗
Methodology
Survey by Invesp, cited secondhand
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 90% customers reading online reviews before purchase. Source: Invesp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-read-online-reviews-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-read-online-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- customers reading online reviews before purchase for online shoppers<br><small>Source: Invesp (2024) · <a href="https://lighthousedata.io/data/customers-read-online-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.