B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

63%

63% -- customers expecting social media customer service for customers (2019)

2019  · Social Insights

63 percent of customers expect companies to provide customer service through their social media pages.

  • Original methodology and sample details not specified
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Attribution: Social Insights View source
Lighthouse Research Team
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Source verified Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2019
Entity
customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Social Insights Primary Tier C
https://linchpinseo.com/25-marketing-tips-for-revitalizing-a-small-business/ ↗
Confidence: 48/100 Vintage: 2019 Channel: Wayback
Source Article
25 Marketing Tips for Revitalizing a Small Business | Linchpin SEO
An ailing business can be very stressful and unhealthy for its owner. A small business is usually a labor of love and watching it under-perform can be disappointing. Luckily, there are plenty of marketing strategies you can apply to get your small business back on the right track. Step Up Your Marke…
Original Research
Social Insights · Original study ↗

Cited from Social Insights; original methodology not stated

Methodology documented
Period Value Change
2019 (current) 63%
2023 63% 0%
Industrymarketing
Plain Text
customers: 63% customers expecting social media customer service. Source: Social Insights (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-social-customer-service
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<blockquote cite="https://lighthousedata.io/data/customers-expect-social-customer-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- customers expecting social media customer service for customers<br><small>Source: Social Insights (2019) · <a href="https://lighthousedata.io/data/customers-expect-social-customer-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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