B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- response rate for customer survey (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
TruRating
Primary
Tier C
https://hyken.com/customer-experience/survey-why-one-question-is-more-than-enough/ ↗
Source Article
The Art of the Survey – Why one question is more than enough
Guest Blog: The Art of the Survey – Why one question is more than enough
This week we feature an article by Georgina Nelson who explains her approach to collecting customer feedback that will help you provide a better customer experience. One of the biggest misconceptions about collecting customer f…
Also cited by
zoom.com
https://www.zoom.com/
2026-08-15
brookings.edu
https://www.brookings.edu/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
TruRating
· Original study ↗
Methodology
One-question survey at the point of sale
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customer survey: 90% response rate. Source: TruRating (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-survey-response-rate
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<blockquote cite="https://lighthousedata.io/data/customer-survey-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- response rate for customer survey<br><small>Source: TruRating (2026) · <a href="https://lighthousedata.io/data/customer-survey-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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