B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

78%

78% -- customer satisfaction improvement for first-party data programs (2025)

Name: Customer Satisfaction Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

2025 · Amra & Elma

Mature first-party data programs achieve a 78% improvement in customer satisfaction.

Attributed specifically to mature first-party data programs

Cite this stat Share How we verify

Attribution: Amra & Elma View source

Lighthouse Research Team

Last verified: 2026-06-22 · How we verify data →

Source verified Evidence graded

Value

78%

Unit

Percentage

Data Vintage

2025

Entity

first-party data programs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Amra & Elma Primary Tier A

https://missionmedia.asia/first-party-data-activation-guide/ ↗

Confidence: 54/100 Vintage: 2025 Channel: Cc Extraction

Source Article

First-Party Data Activation Guide

The Complete Guide to First-Party Data Activation: From Consent to Revenue Master first-party data activation across Singapore, PIPL, and PDPA. Learn the five-step framework CMOs need to build trust-first programs and unlock 8x ROI. Before you build your first-party data activation strategy, you nee…

Original Research

Amra & Elma · Original study ↗

Methodology

Amra & Elma's first-party data analysis

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

first-party data programs: 78% customer satisfaction improvement. Source: Amra & Elma (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-satisfaction-improvement-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/customer-satisfaction-improvement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- customer satisfaction improvement for first-party data programs<br><small>Source: Amra & Elma (2025) · <a href="https://lighthousedata.io/data/customer-satisfaction-improvement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →