B
Evidence Grade B
Graded
under review
Safe to Cite
Current
36%
36% -- customer retention uplift for Organisations investing in commercial alignment (vs. those that cut) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magnus Consulting
Primary
Tier B
https://magnusconsulting.co.uk/insights/reports/breaking-the-growth-stalemate/ ↗
Source Article
Breaking the Growth Stalemate | Magnus Consulting
Breaking the B2B growth stalemate. The Magnus research report.
Why B2B businesses plateau - and the commercial capability gaps that keep them there. A structured guide for mid-market growth leaders on marketing and sales alignment, the evolving buyer journey, and the seven steps to commercial excell…
Original Research
Magnus Consulting
· Original study ↗
Methodology
Comparative uplift in customer retention for organisations investing in commercial (marketing and sales) alignment versus those cutting costs, per Magnus Consulting report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organisations investing in commercial alignment (vs. those that cut): 36% customer retention uplift. Source: Magnus Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-uplift-alignment-investors
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<blockquote cite="https://lighthousedata.io/data/customer-retention-uplift-alignment-investors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- customer retention uplift for Organisations investing in commercial alignment (vs. those that cut)<br><small>Source: Magnus Consulting (2026) · <a href="https://lighthousedata.io/data/customer-retention-uplift-alignment-investors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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