B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- profit boost from 5pct retention increase for businesses (customer retention) (2024)
Increasing customer retention rates by 5% can boost business profits by 25% to 95%.
- The profit increase is presented as a range from 25% to 95%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://evolvecredit.co/blog/4-leading-strategies-for-a-profitable-lending-business ↗
Source Article
4 Leading Strategies for a Profitable Lending Business | Evolve Credit
The lending industry can be referred to as the cornerstone of the global economy as it enables individuals and businesses to achieve their financial goals. With a projected compound annual growth rate (CAGR) of 12.3% from 2023 to 2030, the opportunities for lending profitability are immense. However…
Original Research
Bain & Company
· Original study ↗
Methodology
Range of 25%-95% profit improvement; midpoint (60%) reported per range-handling rule. Conditional on increasing customer retention rates by just 5%. Bain & Company research cited by Evolve Credit blog; article context suggests 2024 publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses (customer retention): 25% profit boost from 5pct retention increase. Source: Bain & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-profit-boost-bain
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<blockquote cite="https://lighthousedata.io/data/customer-retention-profit-boost-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit boost from 5pct retention increase for businesses (customer retention)<br><small>Source: Bain & Company (2024) · <a href="https://lighthousedata.io/data/customer-retention-profit-boost-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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