B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from 5pct retention improvement for retail companies (2022)
If companies emphasize customer retention by 5 percent, they could see a 25 percent increase in profit.
- Hypothetical/modeled relationship cited in a blog post without primary research methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EnTribe
Primary
Tier C
https://www.entribe.com/news/how-retailers-can-improve-their-customer-retention-rates-through-ugc ↗
Source Article
How Retailers Can Improve Their Customer Retention Rates Through UGC | EnTribe News
March 16, 2022
With the spring shopping season coming up, most brands are focusing their marketing strategies on customer acquisition and sales revenue for the busy shopping months, when in reality, spring purchases should be the beginning of the customer lifecycle, not the end. In fact, if companie…
Original Research
EnTribe
· Original study ↗
Methodology
Company blog citing research on customer retention economics; original research not named in text (commonly attributed to Bain & Company). Value conditional on a 5% increase in customer retention.
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Cite this stat
Plain Text
retail companies: 25% profit increase from 5pct retention improvement. Source: EnTribe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-5pct-profit-25pct
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<blockquote cite="https://lighthousedata.io/data/customer-retention-5pct-profit-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention improvement for retail companies<br><small>Source: EnTribe (2022) · <a href="https://lighthousedata.io/data/customer-retention-5pct-profit-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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