B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- customer spending increase for businesses that successfully engage with their customers (2026)
Businesses that successfully engage with their customers can increase customer spending by nearly 20% to 40%.
- Source cites unnamed secondary research
- Source states a range of nearly 20% to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigohtech.com
Primary
Tier C
https://bigohtech.com/blog/chatbot-is-beneficial-for-both-business-as-well-for-customer ↗
Source Article
Chatbot is Beneficial for both Business as well for Customer
Original Research
bigohtech.com
· Original study ↗
Methodology
Range 20%-40%, midpoint 30% used; blog cites unnamed research
Methodology documented
Segmentation
IndustryB2C
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses that successfully engage with their customers: 20% customer spending increase. Source: bigohtech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-engagement-spending-increase-20-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-engagement-spending-increase-20-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer spending increase for businesses that successfully engage with their customers<br><small>Source: bigohtech.com (2026) · <a href="https://lighthousedata.io/data/customer-engagement-spending-increase-20-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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