B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- profitability differential for customer-centric companies (2018)
Companies that are customer-centric are 60% more profitable according to Deloitte & Touche research.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte & Touche
Primary
Tier C
https://www.augeomarketing.com/post/the-transformation-of-hr ↗
Source Article
The transformation of HR
Original Research
Deloitte & Touche
· Original study ↗
Methodology
Deloitte & Touche research cited in article; methodology not stated
Methodology documented
Segmentation
IndustryAll
RoleAll marketers
Cite this stat
Plain Text
customer-centric companies: 60% profitability differential. Source: Deloitte & Touche (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-centric-companies-60-percent-more-profitable
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<blockquote cite="https://lighthousedata.io/data/customer-centric-companies-60-percent-more-profitable" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability differential for customer-centric companies<br><small>Source: Deloitte & Touche (2018) · <a href="https://lighthousedata.io/data/customer-centric-companies-60-percent-more-profitable" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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