B
Evidence Grade B
Graded
under review
Safe to Cite
Current
57%
57% -- share of marketers prioritizing custom content for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visual.ly
Primary
Tier C
https://bellivy.com/blog/content-creation-burnout-how-you-and-your-clients-can-stay-invigorated-thro… ↗
Source Article
CONTENT CREATION BURNOUT: HOW YOU AND YOUR CLIENTS CAN STAY INVIGORATED THROUGHOUT THE YEAR
Original Research
Visual.ly
· Original study ↗
Methodology
Cited from Visual.ly report; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 57% | |
| 2026 (current) | 57% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 57% share of marketers prioritizing custom content. Source: Visual.ly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-content-top-priority-57
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<blockquote cite="https://lighthousedata.io/data/custom-content-top-priority-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of marketers prioritizing custom content for marketers<br><small>Source: Visual.ly (2026) · <a href="https://lighthousedata.io/data/custom-content-top-priority-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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