B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- share of marketers prioritizing custom content for marketers (2014)
57% of marketers reported custom content was their top marketing priority for 2014.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalthoughtz.com
Primary
Tier C
https://digitalthoughtz.com/2021/06/08/strategies-for-content-marketing/ ↗
Source Article
What are the Strategies for Content Marketing?
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What is content marketing?
Content Marketing offers a wonderful opportunity for Marketers to promote their content like blogs, videos, ebook and etc.., using various marketing channels. Content marketing allows you to improve your brand reputation, buil…
Original Research
digitalthoughtz.com
· Original study ↗
Methodology
Source: Altimeter
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | 57% | |
| 2026 | 57% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 57% share of marketers prioritizing custom content. Source: digitalthoughtz.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/custom-content-top-priority-2014
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<blockquote cite="https://lighthousedata.io/data/custom-content-top-priority-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of marketers prioritizing custom content for marketers<br><small>Source: digitalthoughtz.com (2014) · <a href="https://lighthousedata.io/data/custom-content-top-priority-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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