B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- click fraud rate for connected TV advertising (2020)
According to PPC Protect, 17% of clicks associated with connected TV campaigns were fraudulent in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Protect
Primary
Tier B
https://www.fuel.ventures/fuel-ventures-invests-in-ppc-protect ↗
Source Article
Fuel Ventures leads £2m investment in PPC Protect
Fuel Ventures leads £2m investment in PPC Protect
Written by Alex Bredeen
Fuel Ventures are delighted to invest £2m in the Bolton based Ad and Click Fraud monitoring and prevention software business, PPC Protect.
PPC Protect offers an all in one solution to identify and block click fraud (including:…
Original Research
PPC Protect
· Original study ↗
Methodology
PPC Protect report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
connected TV advertising: 17% click fraud rate. Source: PPC Protect (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-click-fraud-rate-2020
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<blockquote cite="https://lighthousedata.io/data/ctv-click-fraud-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- click fraud rate for connected TV advertising<br><small>Source: PPC Protect (2020) · <a href="https://lighthousedata.io/data/ctv-click-fraud-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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