B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- click through rate growth for Bing, Yahoo and Google paid search (Q4 2011)
Click-through rate (CTR) on Bing, Yahoo, and Google paid search increased by 23% in Q4 2011.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
Q4 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marin Software
Primary
Tier A
http://www.hotelmanager.net/smartphones-and-tablets-displaying-significant-increase-in-search-share.… ↗
Source Article
Smartphones and Tablets Displaying Significant Increase in Search Share
Original Research
Marin Software
· Original study ↗
Methodology
Marin Software US Online Advertising Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing, Yahoo and Google paid search: 23% click through rate growth. Source: Marin Software (Q4 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-increase-bing-yahoo-google-q4-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-increase-bing-yahoo-google-q4-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- click through rate growth for Bing, Yahoo and Google paid search<br><small>Source: Marin Software (Q4 2011) · <a href="https://lighthousedata.io/data/ctr-increase-bing-yahoo-google-q4-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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