B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- conversion rate improvement for Call-to-Action (CTA) testing (2025)
A two-week A/B test by a Delhi e-commerce business showed that the 'Buy Today' CTA generated a 20% higher conversion rate than 'Shop Now'.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Digital Market Academy
Primary
Tier B
https://digitalmarketacademy.in/digital-marketing-blogs/google-ads-experiments-tutorial/ ↗
Source Article
The Best Step-by-Step Tutorial for Google Ads Experiments in Campaigns 2025
Struggling with Under performing Ads? Harness Google Ads Experiments for Breakthrough Results
Are you frustrated with campaigns that don’t deliver the expected results? Many advertisers face wasted budgets and low engagement despite significant spending. Tackling these issues starts with effective t…
Also cited by
triplewhale.com
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2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Digital Market Academy
· Original study ↗
Methodology
A/B test lasting two weeks
Segmentation
IndustryMedia
RegionAPAC
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Call-to-Action (CTA) testing: 20% conversion rate improvement. Source: Digital Market Academy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-test-conversion-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/cta-test-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate improvement for Call-to-Action (CTA) testing<br><small>Source: Digital Market Academy (2025) · <a href="https://lighthousedata.io/data/cta-test-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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