B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- customer retention uplift for cross-promoting brands (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://theajcenter.com/socialstats ↗
Source Article
The AJ Center
Definition: Influencer partnerships involve collaborating with popular social media personalities to promote your brand, leveraging their loyal following to reach new audiences.
Implementation: Choose influencers whose audience aligns with your target demographic, ensuring their values and content s…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen
Methodology documented
Segmentation
Industrymarketing
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Plain Text
cross-promoting brands: 15% customer retention uplift. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-promotion-retention-15pct
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<blockquote cite="https://lighthousedata.io/data/cross-promotion-retention-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customer retention uplift for cross-promoting brands<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/cross-promotion-retention-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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