B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- marketing roi lift percentage for Brands collaborating across departments for unified storytelling (2025)
Brands that collaborate across departments for unified storytelling see up to 30% higher marketing ROI.
- up to 30%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://digitalmaxima.com/the-power-of-visual-storytelling-in-content-marketing/ ↗
Source Article
The Power of Visual Storytelling in Content Marketing - Digital Maxima
Quick Summary: What This Blog Covers
This blog explores how visual storytelling transforms content marketing by blending creativity with strategy to boost engagement and brand loyalty. It highlights the power of visuals in driving emotion, retention, and conversions, while outlining key formats like…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Upper-bound figure ('up to 30%') for marketing ROI lift from cross-department storytelling collaboration; attributed to Content Marketing Institute.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands collaborating across departments for unified storytelling: 30% marketing roi lift percentage. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-dept-storytelling-30-higher-roi
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<blockquote cite="https://lighthousedata.io/data/cross-dept-storytelling-30-higher-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing roi lift percentage for Brands collaborating across departments for unified storytelling<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/cross-dept-storytelling-30-higher-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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