B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- crm abandonment rate for small business CRM users (2025)
According to Salesforce.com, up to 72% of companies that lack the financial and personnel resources to manage advanced CRMs end up becoming frustrated and stop using them.
- Attributed vaguely to SalesForce.com without study context
- Stated as 'as high as 72%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://popcorncrm.co.uk/making-your-crm-work-for-your-small-business/ ↗
Source Article
Making your CRM work for your small business
I wrote this article How to make CRM work for your small business, as I have worked in the world of CRM for over 17 years, and from my experience there are typically 2 reasons why small businesses become frustrated with the way that they manage their data/contacts.
Surprisingly, it’s exactly the sam…
Original Research
Salesforce
· Original study ↗
Methodology
Vendor blog citing Salesforce.com without link or study details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business CRM users: 72% crm abandonment rate. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-users-stop-using-crm-72
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<blockquote cite="https://lighthousedata.io/data/crm-users-stop-using-crm-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- crm abandonment rate for small business CRM users<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/crm-users-stop-using-crm-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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