B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- sales productivity increase for businesses that use CRMs (2019)
According to Salesforce, businesses that use CRMs see a 34% sales productivity increase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://technweb.com/blog/crm-strategy ↗
Source Article
Does CRM Strategy Really Matter for eCommerce Businesses?
Does CRM Strategy Really Matter for eCommerce Businesses?
Have you ever wondered, “What does CRM stand for?” If so, you’re not alone. The question gets asked more than 8,000 times on Google each month. That’s because CRM is becoming a household term. It stands for Customer Relationship Management, a…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce-cited figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses that use CRMs: 34% sales productivity increase. Source: Salesforce (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-sales-productivity-34
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<blockquote cite="https://lighthousedata.io/data/crm-sales-productivity-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- sales productivity increase for businesses that use CRMs<br><small>Source: Salesforce (2019) · <a href="https://lighthousedata.io/data/crm-sales-productivity-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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