C
Evidence Grade C
Use with Hedging
Recent
$37,000,000,000
$37,000,000,000 — ad spend for US creator advertising (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$37,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (12)
BP
Primary
Tier A
https://news.europawire.eu/bp-completes-sale-of-non-strategic-us-gulf-of-mexico-assets-to-pxp-298435… ↗
Source Article
“This further demonstrates the significant value BP has been able to realise through the sale of non-strategic assets,” said Bob Dudley, BP Group Chief Executive.
“In line with our strategy, we have concentrated our Gulf of Mexico business around our major operated and non-operated production hubs, …
Also cited by
Interactive Advertising Bureau (IAB)
https://www.iab.com/insights
2026-04-24
2026-05-27
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The Canadian Press
https://canadanewsmedia.ca/donald-trump-doesnt-mention-canada-in-inaugural-speec…
2026-06-03
2026-06-03
2026-06-03
Global Trade Magazine
https://www.globaltrademag.com/aluminum-trade-america-first-jobs-first/
2026-06-03
Social Pulse Stats
https://socialpulsestats.com/social-media-advertising-statistics-2025-platform-p…
2026-06-04
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
IAB Internet Advertising Revenue Report conducted by PwC
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
US creator advertising: $37,000,000,000 ad spend. Source: BP (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/creator-advertising-spend-2025
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<blockquote cite="https://lighthousedata.io/data/creator-advertising-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$37,000,000,000</strong> — ad spend for US creator advertising<br><small>Source: BP (2025) · <a href="https://lighthousedata.io/data/creator-advertising-spend-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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