C Evidence Grade C Use with Hedging Recent

$37,000,000,000

$37,000,000,000 — ad spend for US creator advertising (2025)

2025  · Unknown  · BP

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Source: BP View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$37,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
US creator advertising
Study Type
Unknown
Trend
Stable
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

44/100 confidence
Source Article
“This further demonstrates the significant value BP has been able to realise through the sale of non-strategic assets,” said Bob Dudley, BP Group Chief Executive. “In line with our strategy, we have concentrated our Gulf of Mexico business around our major operated and non-operated production hubs, …
Also cited by
Interactive Advertising Bureau (IAB) https://www.iab.com/insights
2026-04-24
Original Research
Interactive Advertising Bureau (IAB) · Original study ↗

IAB Internet Advertising Revenue Report conducted by PwC

Study: Unknown
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
US creator advertising: $37,000,000,000 ad spend. Source: BP (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/creator-advertising-spend-2025
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<blockquote cite="https://lighthousedata.io/data/creator-advertising-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$37,000,000,000</strong> — ad spend for US creator advertising<br><small>Source: BP (2025) · <a href="https://lighthousedata.io/data/creator-advertising-spend-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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