C
Evidence Grade C
Use with Hedging
Current
16
16 — ad spend for German government (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16
Unit
Currency Eur
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (19)
IAB Europe
Primary
Tier A
https://iabeurope.eu/iab-europe-report-european-online-advertising-spend-adex-benchmark-h1-2015/ ↗
Source Article
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn fo…
Also cited by
2026-04-14
2026-04-14
Augsburger Allgemeine
https://www.augsburger-allgemeine.de/politik/weniger-steuern-auf-sprit-und-praem…
2026-04-14
2026-04-14
2026-04-24
Merkur (German news publication)
https://www.merkur.de/politik/von-sozialleistungen-unmut-in-der-cdu-1000-euro-en…
2026-05-04
Merkur (German news publication)
https://www.merkur.de/verbraucher/tankrabatt-und-1000-euro-praemie-wie-verbrauch…
2026-05-04
Merkur (German news publication)
https://www.merkur.de/politik/und-diesel-sparen-bundestag-beschliesst-tankrabatt…
2026-05-28
2026-05-28
2026-05-28
Research and Markets
https://www.researchandmarkets.com/reports/5759340/europe-insurtech-market-growt…
2026-06-03
2026-06-04
Original Research
Puls Biznesu PL
· Original study ↗
Methodology
Government announcement of support package
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 37,000,000,000 | |
| 2010 | 26,600,000,000 | -28.1% |
| 2010 | 7,200,000,000 | -72.9% |
| 2012 | 152,000,000 | -97.9% |
| 2012 | 50% | -100.0% |
| 2020 | 120,000,000,000 | +239999999900.0% |
| 2022 | 49,000,000,000 | -59.2% |
| 2026 (current) | 16 | -100.0% |
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
German government: 16 ad spend. Source: IAB Europe (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/germany-support-package-1-6-billion-eur
HTML Embed
<blockquote cite="https://lighthousedata.io/data/germany-support-package-1-6-billion-eur" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> — ad spend for German government<br><small>Source: IAB Europe (2026) · <a href="https://lighthousedata.io/data/germany-support-package-1-6-billion-eur" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.