B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- sales lift for Cowboy (2026)
Cowboy boosted sales by more than 10% following its 4-week OOH tram campaign.
- Value is 'more than 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Best of OOH
Primary
Tier B
https://best-of-ooh.be/all-cases/cowboy/ ↗
Source Article
Cowboy
Original Research
Best of OOH
· Original study ↗
Methodology
OOH campaign case study; 4-week tram campaign in Ghent and Antwerp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cowboy: 10% sales lift. Source: Best of OOH (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cowboy-ooh-sales-lift-2026
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<blockquote cite="https://lighthousedata.io/data/cowboy-ooh-sales-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales lift for Cowboy<br><small>Source: Best of OOH (2026) · <a href="https://lighthousedata.io/data/cowboy-ooh-sales-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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