B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4.7%
4.7% -- influencer engagement rate for Western lifestyle influencers (2024)
Social media influencer accounts featuring Western lifestyle and cowboy aesthetic content average an engagement rate of 4.7%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Marketing Institute
Primary
Tier C
https://amworldgroup.com/blog/cowboy-culture-influence-on-branding-and-marketing ↗
Source Article
Why Cowboy Aesthetic Dominates Fashion & Marketing | AMW®
Saddle Up: Why the Cowboy Aesthetic Is Winning in Fashion and Marketing
The rugged authenticity of rodeo cowboy culture has lassoed its way into the heart of modern branding strategies, transforming how companies communicate with consumers. From Marlboro's iconic cowboy campaigns to Wrangler's champ…
Original Research
Social Media Marketing Institute
· Original study ↗
Methodology
Comparison baseline: 1.9% average engagement across fashion categories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Western lifestyle influencers: 4.7% influencer engagement rate. Source: Social Media Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cowboy-influencer-engagement-4-7
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<blockquote cite="https://lighthousedata.io/data/cowboy-influencer-engagement-4-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.7%</strong> -- influencer engagement rate for Western lifestyle influencers<br><small>Source: Social Media Marketing Institute (2024) · <a href="https://lighthousedata.io/data/cowboy-influencer-engagement-4-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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