B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
329,300,000
329,300,000 -- media impressions for Courtyard Super Bowl Sleepover campaign (2019)
The Courtyard Super Bowl Sleepover campaign drove 329.3 million total media impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
329,300,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
160over90
Primary
Tier B
https://www.160over90.com/cy-sb-sleepover.html ↗
Source Article
Courtyard Super Bowl Sleepover
Courtyard
Super Bowl Sleepover
As the Official Hotel of the NFL, Courtyard by Marriott wanted to drive brand awareness and social conversation by creating a once-in-a-lifetime experience for NFL fans that no other league partner could offer.
Courtyard created a first-to-market, in-stadium sleepover …
Original Research
160over90
· Original study ↗
Methodology
Agency-reported campaign results (160over90 case study)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Courtyard Super Bowl Sleepover campaign: 329,300,000 media impressions. Source: 160over90 (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/courtyard-super-bowl-media-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/courtyard-super-bowl-media-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>329,300,000</strong> -- media impressions for Courtyard Super Bowl Sleepover campaign<br><small>Source: 160over90 (2019) · <a href="https://lighthousedata.io/data/courtyard-super-bowl-media-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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