B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- content marketing adoption rate for corporations (2013)
By 2013, 93% of corporations used content marketing as part of their overall marketing strategy.
- Secondary citation of a 2014 Forbes column referencing 2013 data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.munro.agency/content-marketing-what-why-how/ ↗
Source Article
Content Marketing in 2025 – What? Why? How?
Understanding Content Marketing in 2025
In 2025, content marketing continues to be one of the most effective tools for businesses to build their brand, engage their audience, and drive conversions. Content marketing is the strategic creation, distribution, and optimisation of valuable content to att…
Original Research
Forbes
· Original study ↗
Methodology
Agency blog citing a Forbes column; up from 60% a year prior. Secondary citation, original survey methodology unknown.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
corporations: 93% content marketing adoption rate. Source: Forbes (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/corporate-content-marketing-adoption-2013
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<blockquote cite="https://lighthousedata.io/data/corporate-content-marketing-adoption-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- content marketing adoption rate for corporations<br><small>Source: Forbes (2013) · <a href="https://lighthousedata.io/data/corporate-content-marketing-adoption-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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