B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74,500,000
74,500,000 -- media impressions for CoolNotCool campaign (2015)
The multimedia news release for the CoolNotCool campaign garnered an additional 74.5 million impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74,500,000
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Archrival
Primary
Tier B
http://www.archrival.com/work/150/cool-not-cool/ ↗
Source Article
Archrival
Original Research
Archrival
· Original study ↗
Methodology
Agency-reported campaign PR metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CoolNotCool campaign: 74,500,000 media impressions. Source: Archrival (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coolnotcool-news-release-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coolnotcool-news-release-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74,500,000</strong> -- media impressions for CoolNotCool campaign<br><small>Source: Archrival (2015) · <a href="https://lighthousedata.io/data/coolnotcool-news-release-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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