B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7%
7% -- conversion reduction rate for UK eCommerce shoppers (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Source
Aware Digital
Primary
Tier C
https://www.awaredigital.co.uk/blog/what-customers-really-want-from-your-ecommerce-store ↗
Source Article
What Customers Really Want from Your eCommerce Store
Original Research
Aware Digital
· Original study ↗
Methodology
Every second counts, with a mere 1 second delay reducing conversions by up to 7%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK eCommerce shoppers: 7% conversion reduction rate. Source: Aware Digital (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion_reduction_per_second
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion_reduction_per_second" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion reduction rate for UK eCommerce shoppers<br><small>Source: Aware Digital (2020) · <a href="https://lighthousedata.io/data/conversion_reduction_per_second" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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