B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- conversion reduction rate for One-second delay in load time (2023)
A one-second delay in website load time can lead to a 7% reduction in conversions.
- Cited from secondary studies referenced in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
toxigon.com
Primary
Tier A
https://toxigon.com/building-customer-experience-strategy-for-ecommerce ↗
Source Article
Building Customer Experience Strategy for Ecommerce
Why Customer Experience Matters in Ecommerce
Do you ever wonder why some online stores just feel right, while others make you want to click away instantly? It's all about the customer experience. Building a great customer experience strategy for ecommerce isn't just about having a nice website; it's…
Original Research
toxigon.com
· Original study ↗
Methodology
Based on studies linking load time to conversion rates.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
One-second delay in load time: 7% conversion reduction rate. Source: toxigon.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-reduction-load-time
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-reduction-load-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion reduction rate for One-second delay in load time<br><small>Source: toxigon.com (2023) · <a href="https://lighthousedata.io/data/conversion-reduction-load-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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