B Evidence Grade B Safe to Cite Dated

74%

74% -- conversion rate for consumers (2022)

2022  · SocialNative

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Attribution: SocialNative View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2022
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
SocialNative Primary Tier A
https://www.socialnative.com/articles/niche-influencer-marketing-find-creators-specific-sectors/ ↗
Confidence: 72/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Activating Niche Influencers: How to Find Creators in Specific Sectors
Mega-influencers reach millions, but they rarely move the needle the way a trusted voice inside a tight-knit community can. Niche influencer marketing, focused on creators with 1K–100K highly engaged followers in a specific vertical, consistently outperforms broader approaches on the metrics that ma…
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Original Research
SocialNative · Original study ↗

When the influencer has a genuinely engaged, on-target audience

IndustryAll RoleAll marketers Channelinfluencer
Plain Text
consumers: 74% conversion rate. Source: SocialNative (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-from-influencer-recommendations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-from-influencer-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- conversion rate for consumers<br><small>Source: SocialNative (2022) · <a href="https://lighthousedata.io/data/conversion-rate-from-influencer-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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