B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
51.9%
51.9% -- content marketing roi for video (2013-01)
51.9% of marketing decision-makers worldwide cited video as having among the best content ROI.
- Reflects subjective evaluation of ROI rather than direct financial metric tracking
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51.9%
Unit
Percentage
Data Vintage
2013-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
CopyPress
Primary
Tier B
http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706 ↗
Source Article
Which Content Marketing Tactics Get the Best ROI?
Original Research
CopyPress
· Original study ↗
Methodology
Study of marketing decision-makers worldwide conducted by CopyPress
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video: 51.9% content marketing roi. Source: CopyPress (2013-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-roi-video
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<blockquote cite="https://lighthousedata.io/data/content-marketing-roi-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.9%</strong> -- content marketing roi for video<br><small>Source: CopyPress (2013-01) · <a href="https://lighthousedata.io/data/content-marketing-roi-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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