B
Evidence Grade B
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accuracy verified by the review judge
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Dated
62.2%
62.2% -- content marketing roi for articles (2013-01)
62.2% of marketing decision-makers worldwide stated that featured articles provided some of the best content ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62.2%
Unit
Percentage
Data Vintage
2013-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
CopyPress
Primary
Tier B
http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706 ↗
Source Article
Which Content Marketing Tactics Get the Best ROI?
Original Research
CopyPress
· Original study ↗
Methodology
Study of marketing decision-makers worldwide conducted by CopyPress
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
articles: 62.2% content marketing roi. Source: CopyPress (2013-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-roi-articles
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<blockquote cite="https://lighthousedata.io/data/content-marketing-roi-articles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.2%</strong> -- content marketing roi for articles<br><small>Source: CopyPress (2013-01) · <a href="https://lighthousedata.io/data/content-marketing-roi-articles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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