B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

80%

80% -- content marketing adoption rate for Finnish marketing professionals (2014)

Name: Content Marketing Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2014 · n=200 · Kubo

80% of surveyed Finnish marketing professionals reported producing content aimed at existing or potential customers in 2014.

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Attribution: Kubo View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2014

Entity

Finnish marketing professionals

Sample Size

200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Kubo Primary Tier B

http://www.emarketer.com/Article.aspx?R=1010912 ↗

Confidence: 78/100 Vintage: 2014 Channel: Common Crawl

Source Article

Content Marketing Gains Momentum in Finland

Also cited by

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forbes.com https://www.forbes.com/

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-22

Original Research

Kubo · Original study ↗

Methodology

Survey conducted by creative agency Kubo in March 2014

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Finnish marketing professionals: 80% content marketing adoption rate. Source: Kubo (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-finland-2014

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<blockquote cite="https://lighthousedata.io/data/content-marketing-finland-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content marketing adoption rate for Finnish marketing professionals<br><small>Source: Kubo (2014) · <a href="https://lighthousedata.io/data/content-marketing-finland-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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