B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- content marketing spend share for B2B marketers (2010)
Content marketing comprises 33% of the total marketing budget according to a Junta42 study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Junta42
Primary
Tier C
https://arketi.com/newsletter/newsletter0310.html ↗
Source Article
Core: BtoB marketing essentials from Arketi Group
Original Research
Junta42
· Original study ↗
Methodology
Junta42 study cited by Arketi Group newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 33% content marketing spend share. Source: Junta42 (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-budget-share-2010
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<blockquote cite="https://lighthousedata.io/data/content-marketing-budget-share-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- content marketing spend share for B2B marketers<br><small>Source: Junta42 (2010) · <a href="https://lighthousedata.io/data/content-marketing-budget-share-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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