B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33%

33% -- content marketing spend share for B2B content marketers (2013)

Name: Content Marketing Spend Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2013 · Content Marketing Institute and MarketingProfs

On average, B2B content marketers spend 33% of their total marketing budgets on content marketing.

Cite this stat Share How we verify

Attribution: Content Marketing Institute and MarketingProfs View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

33%

Unit

Percentage

Data Vintage

2013

Entity

B2B content marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute and MarketingProfs Primary Tier C

http://sixestate.com/b2b-content-marketing-on-the-rise/ ↗

Confidence: 48/100 Vintage: 2013 Channel: Common Crawl

Source Article

B2B Content Marketing Increases, Marketers Lack Confidence

Original Research

Content Marketing Institute and MarketingProfs · Original study ↗

Methodology

CMI/MarketingProfs 'B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends — North America' study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B content marketers: 33% content marketing spend share. Source: Content Marketing Institute and MarketingProfs (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-share-2013

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-share-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- content marketing spend share for B2B content marketers<br><small>Source: Content Marketing Institute and MarketingProfs (2013) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-share-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →