B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
85%
85% -- content marketing adoption rate for B2B_and_B2C_marketers (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute and MarketingProfs
Primary
Tier B
https://clickz.com/social-media-mobile-and-content-marketing-4-trends-that-rocked-2012/42590 ↗
Source Article
Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Original Research
Content Marketing Institute and MarketingProfs
· Original study ↗
Methodology
Research by Content Marketing Institute and MarketingProfs.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B_and_B2C_marketers: 85% content marketing adoption rate. Source: Content Marketing Institute and MarketingProfs (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-adoption-2012
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<blockquote cite="https://lighthousedata.io/data/content-marketing-adoption-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- content marketing adoption rate for B2B_and_B2C_marketers<br><small>Source: Content Marketing Institute and MarketingProfs (2012) · <a href="https://lighthousedata.io/data/content-marketing-adoption-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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