B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- content marketing budget increase expectation for marketers (2022)
66% of marketers expect their content marketing budgets to continue to increase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
http://marketinginsidergroup.com/content-marketing/role-of-content-future-of-marketing/ ↗
Source Article
The Role of Content In The Future of Marketing [SLIDESHARE]
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Survey finding cited from Content Marketing Institute benchmarks context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 66% content marketing budget increase expectation. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-budget-increase-expectation-66pct
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<blockquote cite="https://lighthousedata.io/data/content-budget-increase-expectation-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- content marketing budget increase expectation for marketers<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/content-budget-increase-expectation-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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