B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- content marketing budget increase expectation for B2B marketers (2020)
Nearly 50% of B2B marketers expected to increase their content marketing budgets in 2020.
- Reported as 'nearly 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://amywright.me/how-to-research-blog-topics/ ↗
Source Article
How to Research Blog Topics: Step-by-Step Instructions | Amy Wright
Last updated March 7, 2021.
If the thought of learning how to research blog topics makes you a little woozy, I don’t blame you at all. The word “research” conjures up images of sluggishly wading through materials, running into dead ends, and ultimately wasting tons of time.
No one likes to waste tim…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey as cited by Amy Wright; figure reported as 'nearly 50%'
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers: 50% content marketing budget increase expectation. Source: Content Marketing Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-increase-2020
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- content marketing budget increase expectation for B2B marketers<br><small>Source: Content Marketing Institute (2020) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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