B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- zero click reliance rate for Consumers using AI search engines and AI summaries (2026)
80% of consumers rely on zero-click search results at least 40% of the time according to Bain.
- Applies to relying on zero-click results at least 40% of the time
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.tilio.co.uk/blog/building-a-zero-click-moat-for-your-brand ↗
Source Article
Building a zero-click moat for your brand | Tilio
28 April 2026
Building a zero-click moat for your brand
As zero-click search grows, brands need to focus on accuracy, defensibility and conversion, making sure answer engines describe them properly, cite the right pages and send high-intent visitors to content worth clicking.
In this post
Seeing you…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain reported 80% of consumers rely on zero-click results at least 40% of the time.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers using AI search engines and AI summaries: 80% zero click reliance rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-zero-click-reliance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-zero-click-reliance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- zero click reliance rate for Consumers using AI search engines and AI summaries<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/consumers-zero-click-reliance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.