B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- zero click reliance rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://digitalstrategyforce.com/journal/share-of-model-the-visibility-metric-that-replaces-keyword-… ↗
Source Article
Share of Model: The Visibility Metric That Replaces Keyword Rank in AI Search | Digital Strategy Force
Share of Model: The Visibility Metric That Replaces Keyword Rank in AI Search
On a Google results page with an AI summary, users click a link in just 8% of visits, down from 15% without one. When the ranked list stops being where answers happen, keyword position stops measuring visibility, plus the …
Original Research
Bain & Company
· Original study ↗
Methodology
Bain research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% zero click reliance rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-consumers-zero-click-40-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bain-consumers-zero-click-40-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- zero click reliance rate for consumers<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-consumers-zero-click-40-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.