B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumers willing to pay premium for sustainable products for Global consumers (2021)
According to the Global Sustainability Study 2021 survey conducted by Simon-Kucher & Partners in July 2021, 85% of customers are willing to pay more for sustainable products and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simon-Kucher & Partners
Primary
Tier B
https://apaengineering.com/compliance-blog/how-esg-adds-value-to-our-business ↗
Source Article
How ESG Adds Value to our Business
Original Research
Simon-Kucher & Partners
· Original study ↗
Methodology
Global Sustainability Study 2021 survey conducted by Simon-Kucher & Partners in July 2021
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 85% | |
| 2025 | 73% | -14.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global consumers: 85% consumers willing to pay premium for sustainable products. Source: Simon-Kucher & Partners (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-willing-pay-more-sustainable-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-willing-pay-more-sustainable-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers willing to pay premium for sustainable products for Global consumers<br><small>Source: Simon-Kucher & Partners (2021) · <a href="https://lighthousedata.io/data/consumers-willing-pay-more-sustainable-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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