B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- consumers willing to pay premium for sustainable products for consumers (2026)
A survey revealed that 66% of consumers are willing to pay more for sustainably sourced products.
- survey methodology and sample details not provided in the blog text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
annorobots.com
Primary
Tier C
https://www.annorobots.com/blog/cocoa-sourcing-tips-for-global-buyers/ ↗
Source Article
Top 10 Cocoa Sourcing Tips for Global Buyers?
Original Research
annorobots.com
· Original study ↗
Methodology
Blog citing an unnamed survey; original source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 66% | |
| 2026 (current) | 66% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 66% consumers willing to pay premium for sustainable products. Source: annorobots.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-66
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay premium for sustainable products for consumers<br><small>Source: annorobots.com (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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