B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumers willing to pay premium for sustainability for consumers (2025)
73% of consumers are willing to pay more for products from companies committed to sustainability.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/startups-future-marketing-strategies-for-2026/ ↗
Source Article
Startup Marketing 2026: AI Strategies for Growth
Original Research
Nielsen
· Original study ↗
Methodology
Cited as a 2025 Nielsen study; details not provided
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 73% | |
| 2026 | 80% | +9.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% consumers willing to pay premium for sustainability. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainability-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainability-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers willing to pay premium for sustainability for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainability-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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