B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- consumers willing to pay premium for sustainability for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.amazingagency.io/en/new-amazon-feature-brand-story-is-here/ ↗
Source Article
New Amazon feature: Brand Story is here!
Original Research
Deloitte
· Original study ↗
Methodology
Attributed to Deloitte research; specific report not identified.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 73% | |
| 2026 (current) | 80% | +9.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers willing to pay premium for sustainability. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-eco-responsible
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-eco-responsible" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers willing to pay premium for sustainability for consumers<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-eco-responsible" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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